A few weeks ago, we took a moment to talk about what personal branding is. If you missed that post, check it out HERE. Let's now take a deeper dive into how personal branding can help you!
Personal Branding Refresher
In our previous personal branding post, we talked about how personal branding is essentially how a person presents themself to others. You may be wondering why it matters what others think of you when it is the product or service that you’re selling; but, I insist that you remember the value of forming meaningful connections with your target audience. When you take who you’re ultimately trying to market to in your business (or the job or internship you’re going after), it makes it much easier to figure out the persona or vibe you’d like to have on display. Ultimately, personal branding forces you to take a deeper look at who you are, what you’re doing, who you’re trying to connect to, and why they’d care about you or what you have to offer.
Once you have a solid understanding of how you want to present yourself, it’ll be much easier to increase your online presence via social media, your own website, blogs, and e-commerce shops. Having a cohesive aesthetic helps to make you more easily recognizable to new and old followers alike and helps to distinguish you from others who might be in the same niche as you.
Self Assessment
Take a look at your current social media accounts and website(s). Think about the colors, textures, values, and images that you use across the board. Do they properly represent you, your business, what you believe in, or what you have to offer? Do you look professional and like the way you’re represented means something to you, or is everything sort of random and out of place? If it is the latter, please don’t fret! Take baby steps to start making sure that posts better align with who you are. This could be as simple as archiving old posts that don’t really make sense with what you’re trying to do, or updating some posts to make them better align. Start making posts that incorporate colors, textures, phrases, and views that fit your brand's aesthetic. Reach out to a photographer and ask them about photographing you in your workspace, as well as photographing some of your products (if you sell products). Carefully plan out your future social media posts and make sure they are true to your brand.
You can do this!
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